01 AKWN IIA - Launch Campaign
Directed and developed the creative for O1 AWKN IIA’s launch campaign exploring the journey of self-discovery from “0 to 1.” Through deliberate lighting design, restrained cinematography, the film translated the brand’s conceptual identity into an emotionally resonant screen experience. The campaign helped define and strengthen O1 AWKN IIA’s distinctive aesthetic world at launch, giving the brand a clear and memorable visual foundation.
Client: 01 AWKN IIA
Production Company: Patchwork Films
Creative director: Charlotte Yang
Producer: Ruyou Lin
Dop/Camera Op: Heather Wang
Burberry × W China – Digital Campaign
Co-directed the digital cover campaign for Burberry × W China, creating a playful and humorous short documentary set in London - “How to Stay Elegant and Warm in London.”
The project explores the relationship between the iconic trench coat and the city itself, translating everyday encounters into a subtly stylised and character-driven visual narrative.
Shot across London streets with spontaneous interviews and interactions, the campaign balances documentary realism with a playful conceptual approach, shaping a distinctive and engaging digital cover story.
Client: Burberry × W China
New Media Producer / Planning: Hu Xi
Creative Editors: Gui Gui, Shuyuan, Xintong
Production Company: Patchwork Films
Co-Directors: Yasmina Hu, Charlotte Yang
Producer: Yifan Yu
Dop/Camera Op: Bethany & Steven
CUBIC — 2026 CNY Campaign
Directed and developed the creative for CUBIC’s 2026 Chinese New Year campaign: an urban, female-led exploration of “festive spirit” through subtle emotional moments unfolding across London. Blending fashion sensibility with cinematic storytelling, the campaign redefined the New Year as a lived, atmospheric experience within the city-rather than a symbolic occasion.
Client: CUBIC
Production Company: Patchwork Films
Creative director: Charlotte Yang
Producer: Ruyou Lin
Dop/Camera Op: Hailin Wu
Cococat — Brand Campaign Film
Directed the Cococat’s first-ever commercial: a playful, surrealist video blending horror and humour. Featured on Cococat's official homepage, the ad reached 97K+ views on Instagram, successfully carving out a distinct brand voice in a saturated market.
Client: Cococat
Production Company: Patchwork Films
Creative director: Charlotte Yang
Producer: Ruyou Lin
Dop/Camera Op: Jessie Jing
Shadow Eclipse — Fashion Film
Collaborated with a fashion designer to create a conceptual narrative short, exploring mysticism and surrealism through cinematic storytelling. With visual references to Yorgos Lanthimos, the piece resonated across social platforms and was praised for its atmospheric, art-driven execution.
Client: Ziting Gao
Production Company: Patchwork Films
Creative director: Charlotte Yang
Producer: Ruyou Lin
Dop/Camera Op: Jessie Jing
The Umbilical Cord — Fashion Film
Directed and developed the creative for the fashion film The Umbilical Cord: a collaboration with an London College of Fashion MA designer. The film explores the intricate emotional bond between mothers and daughters, using footwear as a vessel for memory, intimacy, and generational connection. Through a restrained, poetic visual language, the narrative unfolds across four stages: nourishment, connection, companionship and reunion- materialising the complexities of the female experience into a tactile, cinematic form.
Client: Lu Zhou
Production Company: Patchwork Films
Creative director: Charlotte Yang
Producer: Ruyou Lin
Dop/Camera Op: Jessie Jing